Uplifting Spirits.

Company Cocktails collaborates with a few of their closest friends — who also happen to be some of the world’s most distinguished bartenders. Together they’re influencing a shift in today’s cocktail culture by creating original, accessible, and unexpected ready-to-drink cocktails that people love. Simply put, they make the best bar cocktails you can get, in a can.

I needed to be mindful of creating an original, distinct, and cohesive brand system that would be compatible with a continuing roster of unique bartenders and their future cocktail releases.

First, I created a strategic brand platform and developed a unique formula for selecting bartenders and creating original cocktail recipes. From there, we designed a brand identity and packaging system that gave each bartender space to tell their story, including lego lover, Trevor Kallies (TK), the creator of “Lucky You”.

“We worked closely with TK over a few tasty pints to create a design that would symbolize his unique personality & be the key to the story of “Lucky You”—the very first Company cocktail release.”

— Steve Cousins